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Director of Demand Generation

New York, USA·Marketing

Demand GenMarketoPaid MediaPipeline MarketingAnalyticsABM

About the role

We are looking for a Director of Demand Generation to own the pipeline number and lead our multi-channel acquisition strategy. You will build the engine that fuels our revenue growth.

What you'll do

  • Own the demand gen strategy across paid, organic, events, and ABM
  • Set and hit marketing-sourced pipeline and MQL targets
  • Manage budget and report on CAC, ROI, and funnel velocity
  • Lead and grow a team of campaign and channel managers

Requirements

  • 8+ years in B2B demand generation with team leadership
  • Deep experience with marketing automation and attribution
  • Proven ability to scale pipeline in a high-growth SaaS company

Nice to have

  • Experience marketing to HR or talent buyers
  • Background in account-based marketing programs

Benefits

  • Competitive salary and equity package
  • Comprehensive health benefits and 401k match
  • Hybrid work and learning stipend